Understanding Public Opinion Polls
دانلود کتاب فهم نظر سنجی های افکار عمومی
تعداد صفحات : 299 صفحه
سال انتشار : 2018
ناشر : Chapman and Hall/CRC
حجم فایل : 2.7 مگابایت
نوع فایل : PDF
Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat?
That’s where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained.