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Understanding Public Opinion Polls

Understanding Public Opinion Polls

Understanding Public Opinion Polls

دانلود کتاب فهم نظر سنجی های افکار عمومی

تعداد صفحات : 299 صفحه

سال انتشار : 2018

ناشر : Chapman and Hall/CRC

حجم فایل : 2.7 مگابایت

نوع فایل : PDF

Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat?

That’s where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained.

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